World Green Tourism conference in Abu Dhabi

First ever event of the nature and scale, Abu Dhabi witnessed the gathering of global experts at the World Green Tourism conference on 22-24th November 2010. United Arab Emirates isn’t the place that many would relate to any thing ‘green’ or ‘sustainable’ considering the opulence and wealth that the region has witnessed.

“Considering the fact that the Emirates subsidises 50-80%of its consumers electricity bills as of now, the reasoning for a green tourism business isn’t much a financial incentive for the hospitality industry. “ says young Jad Frangieh who is the green champion at One to One boutique hotel in Abu Dhabi. On a site visit to the property, he was particularly keen on explaining that “we are not a Green hotel. However, we have decided to join the Green Hotels initiative of Abu Dhabi Tourism Authority and implement sustainable practices in our properties. It’s high time we that we all wake up and realise that maintaining a green patch of grass in a desert isn’t green and that is in fact the anti-thesis of anything green. We are glad that this conference brought in many innovators and entrepreneurs and practitioners of sustainable tourism”.

Abu Dhabi's electricity rates of 15 fils per kilowatt-hour (kwh) for expatriates and 5 fils for Emiratis are among the lowest in the world. Subash V Puthenveetil, Hygiene and Safety Mangaer from Anantara said,“We are all aware of the fact, there is so much to do in this region when it comes to sustainability. Our management is keen on being the leaders in this segment and we are ready to go with Abu Dhabi tourism in this direction”.

The conference saw experience sharing from regions as varied as Sweden, Thailand, India, Ireland, UK and UAE. Some of the speakers included, Prof. Harold Goodwin from ICRT, Mary Mulvey from Green Box in Ireland, Mansoor Mohamed from City of Cape Town, Arnfinn Oines from Six Senses Resorts and Spas in Thailand. Key note speakers included Bruce Poon Tip of Gap Adventures, Newyork Times Journalist and Author Elizabeth Becker and George Hickton, former CEO of Tourism New Zealand.

Mubarak Hamad Al Muhairi, Director General of ADTA is keen to take the sustainability initiative to a new level. ‘We have launched the pioneering Green Hotels programme, and also have initiated the Environment, Health and Safety Management System covering the entire tourism sector. We have made only small steps, but we are certainly keen on learning from other destinations to become a globally recognized, sustainable tourism destination.’

Organisers have already announced the dates for next GreenTourism conference on 5-7 December 20100 at ADNEC in Abu Dhabi. Prof. Harold Goodwin, Director of International Centre for Responsible Tourism and one of the speakers at the conference said, “For once we are seeing a serious government backed intervention to make the industry more sustainable.”

The Blue Yonder presented two case studies on its experience of working in India in a round table on Green Tourism for Hotels and tour operators as as well as in a session "conversations with industry experts:operating with a commitment to sustainability in the tourism industry.

For more details check World Green Tourism conference site