Once again, it was coordinated between various places, amongst various friends. I had given a brief about the company, what we intend to do and how it should be perceived.
Ideas were shared with some of my friends, sent them various sketches, some pictures that I shot while I stayed in my village and then RJ called me from Dubai and said, "I am going to do it!".
RJ was the one who understood my style, my expectations and kept on sending various designs all of which I refused, mostly for the reason that there was too much of "Kerala" in all of them. RJ was a wonderful artist (he still is!), he brought in many fresh ideas, and looked totally out of place in Tirur, where there was nothing much for him to explore.
I enjoyed working with him, until one day he made me run for cover because of a "typo" in one card he designed for our college chapter of SPICMACAY.
As usual we were the typical lastminute.com's and organised some programs including an inauguration of the regional chapter and we needed our badges at any cost within a day.
It was delivered on time almost two hours before the event!!
The proof I gave read like this:
SPICMACAY
Society for Promotion of India Classical Music And Culture Amongst Youth
And, what was printed on the card was this:
SPICMACAY
Society for Promotion of Indian Classical Music And Culture Against Youth!
I still don't know where we got the energy to print the expansion of SPICMACAY on a paper and spent rest of the time pasting it on to all the badges before the inauguration!
© GP 2006
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