What's in a name?

Bangalore

Everything!

I can't remember the time or the day when I decided to set up a company with the concept of promoting Bharatapuzha (river nila) as a destination and maintaining the same as a financial engine to support the nila foundation. It was rather, a process.

When we started, there were 'n' number of travel companies promoting various destinations in Kerala. Most of them were doing regular stuff and it was into this space that we had to position ourselves. Kerala tourism was going through a growth phase, it was a Super brand. "With a dynamic tourism-trade community and sustained Government support", Kerala was one of the most well known destinations in India by then.

We needed a name that would :

-capture the imagination
-that would have a recall value and
-represent what we intend to provide our guests

"Experience!"

AV and I had couple of meetings in Bangalore, exchanged emails while she was away in Chicago, and one day there came the email! She had suggested a list of names including "Blue and Green", "Green and Blue", "Floatels" (relating to the famous houseboats of Kerala) and then; there was the gem!

The Blue Yonder!

J wasn't convinced.
For me, there was nothing much more to think about.
I fell in love with the name. This was it!


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